Introduction
Last Updated: 17 August 2026
Welcome to PHRASE Clothing ("PHRASE", "we", "our", or "us"). We respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains how we may collect, use, store, process, disclose, and protect information when you visit our website, create an account, place an order, make a payment, contact us, or otherwise interact with our online store.
By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy, subject to applicable law.
1. Information We Collect
We may collect information including your full name, email address, mobile number, billing and shipping address, PIN code, order details, selected sizes/colours/variants, account details, customer-support communications, payment and transaction status, IP address, browser type, device information, website activity, cookies, and similar technical information.
We collect information reasonably necessary to operate our store, fulfil orders, provide support, improve our services, prevent misuse or fraud, and meet legal or regulatory obligations.
2. Payment Information
Payments may be processed by third-party payment gateways or payment service providers. Depending on the options available at checkout, customers may be able to pay using UPI, cards, net banking, wallets, or other supported methods.
Sensitive credentials such as complete card numbers, CVV, UPI PINs, and banking passwords are processed by the relevant payment provider and are not intended to be directly stored by PHRASE Clothing. We may receive limited transaction information such as payment status, transaction/reference ID, amount, and payment method to confirm and manage orders.
3. How We Use Information
We may use information to process and confirm orders; verify payments; arrange delivery; send order and shipping updates; manage cancellations, returns, exchanges, and refunds; provide customer support; maintain accounts; improve our website and services; understand website usage; prevent fraudulent or unauthorized transactions; maintain business records; comply with applicable requirements; and send eligible promotional communications where permitted.
4. Sharing of Information
PHRASE Clothing does not sell or rent customers' personal information to third parties for their independent marketing purposes.
We may share information reasonably required for business operations with payment processors, courier and logistics providers, e-commerce or hosting providers, analytics and communication providers, professional advisers, and government or regulatory authorities where disclosure is legally required. These third parties may process information under their own terms, privacy policies, and legal obligations.
5. Shipping and Delivery Data
To fulfil an order, we may provide a courier, logistics company, or shipping aggregator with information such as the customer's name, phone number, delivery address, PIN code, and relevant order details. This information is shared only as reasonably necessary for fulfilment and delivery-related services.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies to maintain carts and sessions, remember preferences, understand traffic and usage, improve performance, measure marketing effectiveness, and help detect fraud or security issues. Customers may control certain cookies through their browser settings, although disabling essential cookies may affect website functionality.
7. Marketing Communications
Where permitted, we may send information about new arrivals, promotions, discounts, product launches, or other PHRASE Clothing updates. Customers may use available unsubscribe or opt-out options or contact us to request that eligible promotional communications stop. Transactional messages about orders, payments, delivery, returns, exchanges, or support may still be sent when necessary.
8. Data Security and Retention
We take reasonable administrative, technical, and organizational measures to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.
We may retain personal and transaction information for as long as reasonably necessary to fulfil orders, provide support, resolve disputes, prevent fraud, maintain accounting or business records, and comply with legal or regulatory requirements. When information is no longer reasonably required, it may be deleted or anonymized as appropriate.
9. Your Choices and Requests
Subject to applicable law, customers may contact us to request assistance with accessing, correcting, updating, or deleting eligible personal information, withdrawing consent where applicable, opting out of eligible marketing, or raising a privacy concern.
Certain records may need to be retained for legal, accounting, fraud-prevention, transaction, or regulatory reasons. Privacy requests can be sent to phraseclothing@gmail.com.
10. Third-Party Services and Links
Our website may integrate or link to third-party services for payments, shipping, analytics, social media, communications, or other functions. Information processed directly by those services may be governed by their own privacy policies and terms. PHRASE Clothing is not responsible for independent third-party websites or services outside our control.
11. Children's Privacy
Our website is intended for general shopping purposes and is not specifically designed to independently collect personal information from children. Where applicable law requires parental or guardian involvement before an online purchase or disclosure of personal information, that consent or assistance should be obtained.
12. Fraud Prevention and Legal Disclosure
We may use relevant information to identify suspicious transactions, fraudulent orders, unauthorized activity, abuse of promotions, or security threats. We may also disclose information where reasonably necessary to comply with law, lawful government requests, court orders, legal proceedings, or to protect the rights and security of our customers, business, and service providers.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal requirements. Updated versions will be posted on the website with a revised Last Updated date.
14. Contact Us
For questions, concerns, complaints, or privacy requests, contact:
PHRASE Clothing
Email: phraseclothing@gmail.com
Phone: +91 93116 91041
Address: Kotdwar, Pauri Garhwal, Uttarakhand - 246149, India
